A flagship store in Shinjuku that embodies the beauty of Japan
Our highly functional yet trendy new store in Shinjuku, one of the largest commercial districts in Japan, offers an opportunity to experience “Japan Premium” first hand with a wide variety of merchandise from state-of-the-art high-tech products to traditional folkcrafts. Our sales floor pursues both function and beauty to make shopping pleasant for our customers, offering choice merchandise that incarnates the aesthetics of “Made in Japan” beauty. Origami, Laox’s first own apparel brand, also abides by “Made in Japan” elegance. A café, set up in the store, offers a break from shopping as well as Matcha and other drinks. We will be waiting for you with Japan’s beauty and “Omotenashi”, our country’s spirit of hospitality.