The expression Japan Premium originally meant the punitively high interest rates imposed on Japanese financial institutions after the Japanese bubble burst because the entire Japanese banking industry’s creditworthiness was in doubt. We use this phrase in a totally different context. We believe Japan has a lot to offer to the world that is still largely unknown on the global stage, from state-of-the-art home appliances to breathtakingly beautiful folk art works to the Japanese spirit of wholehearted hospitality. We consider it our corporate mission to introduce these underappreciated Japanese gems to the world. This is what we mean by the phrase Japan Premium.
Our main business consists of three areas: Domestic store business that sells tax free goods to foreign tourists and general merchandise to Japanese consumers: Branch store business inchina that operates Japanese style general home appliances stores in China: and Foreign trade business that mediates trade between Japan and China. Please refer to the Business Introduction page for details.