Global Business

A bridge between people and unique values from all over the world

In our Global Business, we offer safe, reliable and high-quality Japanese products and services related to the sale of these products. We focus on B2B trading business and global EC (B2C) business for China and other Asian markets, which have been growing rapidly in recent years with steadily increasing sales. In the trading business, we deal with products that are in high demand, such as cosmetics, beauty products and daily necessities, and we will also focus on the development of Japanese food products, such as Sake. In global e-commerce, we have opened Laox flagship stores on China's leading e-commerce sites T-mall, and Also, we have set up a dedicated studio for "live commerce", a new sales model that allows viewers and distributors to interact in real-time through questions and comments while purchasing products. The aim is to establish our brand image in China.

We are currently working to expand our sales channels in both brick-and-mortar and online stores, as well as developing a diverse range of products to bring "good things from Japan" to the Chinese market. We have a Japanese section in the Carrefour Gubei store, located in one of Shanghai's major business districts, and is known as the first shop in Shanghai to sell trendy products from overseas. We aim to open more Carrefour sections in China in the future. Online, we provide support to companies wishing to enter the Chinese market and aims to deliver a large number of products and services to the Chinese market.

By using the know-how we have gained over many years of working in the Chinese market, and by drawing on the resources of our Group, we are aiming for a steadily increase in our sales and build a solid sales base.

Main business

・B2B business with focus on trading
・Global e-commerce business
・Live commerce business

Vision ~what we're aiming for~

We are aiming to bring the "best of Japan" and other "best of the world" products and services to people overseas.

Cross-border e-commerce sites
Suning Laox Overseas Flagship Store
Tmall Laox Overseas Flagship Store
Kaola Laox Overseas Flagship Store