In the heart of Shinjuku, one of the largest commercial districts in Japan, Laox Shinjuku Main Store has a great variety of products that embody what we call “Japan Premium”, from the latest electric home appliances, to cosmetics and make-up goods, to foods, to medicines, to traditional crafts, to baby goods, and to many more. On the 5th floor is diamond, gold & platinum jewelry from Chow Tai Fook, a leading jeweler based in Hong Kong. On the 8th floor, you will find a café that mainly offers matcha–flavored drinks, as well as a precious break from busy shopping. We are eagerly looking forward to serving you with a wide assortment of products and the spirit of Japanese hospitality at our convenient and beautiful store.