Laox entered a strategic partnership agreement with, the cross-border E-commerce site with the largest market share in China!

2018.09.14 Laox Co., Ltd. (headquartered in Minato Ward, Tokyo/Representative Director and President LuoYiwen/security code 8202, hereinafter referred to as “we”)has signed a strategic partnership agreement with (hereinafter referred to “”), in Hangzhou city, China on Monday, September 10th. is the cross-border E-commerce platform that has the largest market share in China. Upon entering the partnership, we officially opened Laox Overseas Flagship Store on is a cross-border E-commerce platform operated by HQG Ltd., a subsidiary of NetEase, a leading portal site in China. Since its launch in 2015, has steadily increased its market share as a cross-border E-commerce platform for people in China, as its motto of “100% guarantee of genuineness”gained trust from customers. In the Chinese cross-border E-commerce market, won the largest share in 2017, surpassing T-mall Global and JD Worldwide – two giants in the domestic E-commerce market in China according to the data published by iiMedia Research.

Laox Overseas Flagship Store on carries about 300 items including hair care & beauty appliances and household products, centered on items for which we receive repeat orders from customers in China and those popular among Japanese customers. To mark the opening, we are offering special discounts on popular items and discount coupons corresponding to the purchase amount. We will also expand our product assortment.

With Laox Overseas Flagship Store opened on, the largest cross-order E-commerce platform in China, in addition to our flagship stores on T-mall Global, China’s largest E-commerce platform and on, operated by our parent company, we have built up an expansive E-commerce business system. Under our third medium-term management plan, we have been striving to shift to what we call active business where we reach out to potential customers through multi-channel engagement such as E-commerce platforms. The three Laox overseas flagship stores mentioned above will be the foundation for our endeavor to increase our presence in China and beyond, with a variety of services to offer to the global market.


*Top: Laox Overseas Flagship Store page on *Bottom: From the third person from the left – CEO Zhang Lei, Laox President and Representative Director Luo Yiwen, , Consul-General Katayama from Consulate-General of Japan in Shanghai, Director Oguri of Shanghai JETRO

[Partner Company Profile]
Company Name: NetEase Kaola
Location: No. 599 Wangshang Road, Binjiang District, Hangzhou City
Representative CEO: Zhang Lei
Business Description: Sale of foreign merchandise to Chinese consumers (Cross-border E-commerce)
Products sold: cosmetics, household products, mother & baby goods, health foods, fashion items, electric appliances, and others
Official site:

≪Contact for information regarding this announcement≫
Corporate Planning Division, Laox Co., Ltd. TEL 03-6852-8881